Uniqueness is all members within western industrial design have become essential to seduce western consumers from the competitors. Not only the uniqueness on function, product’s semblance also needs to be outstanding and attractive. Due to this kind of situation, designers tend to care the outlook instead of cost effectiveness.

Runner was served the western customer for years and clearly realized why it is important to them. But by being fully aware of the tooling and manufacturing costs in Asia they are capable of making more informed judgments: when a certain design feature is valuable, and when it’s just not worth the extra cost.